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Dominic Walters Joins Highview Power as Chief Marketing and Communications Officer

Dominic Walters Joins Highview Power as Chief Marketing and Communications Officer
streetinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streetinsider.com Daily Mail and Mail on Sunday newspapers.

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Trinidad and Tobago's Blessed Messenger – 2021 Caribbean Artiste of the Year

Trinidad and Tobago's Blessed Messenger – 2021 Caribbean Artiste of the Year
newsday.co.tt - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from newsday.co.tt Daily Mail and Mail on Sunday newspapers.

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Octopus Energy US marketing chief Natasha Crowe: 'We need to be part of conversations on global stage'

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism. ....

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Charted: UK advertising spend by sector 2020

Regional news brands: down 35% to £470m
Magazines: down 29% to £462m
Radio: down 12.6% to £614m
TV: down 11.8% to £4.35bn.
Digital-only revenue for local news brands: down 23.3% to £183.3m.
At national news brands digital-only revenue was broadly flat year on year:
Digital-only revenue at national news brands: up 0.5% to £319m.
However, for Google and Facebook (including Instagram) the picture was more positive. The two sectors which they dominate (online search for Google and online display for Facebook/Instagram) grew:
Online display: up 10.4% to £7.07bn
Search: up 7.1% to £8.37bn.
Given Google and Facebook’s estimated market shares, the new figures suggest the pair made at least £11bn a year in the UK last year. ....

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How to pitch to journalists: A data-backed guide for PRs and marketers

How to pitch to journalists: A data-backed guide for PRs and marketers
For a PR professional, a well-crafted and appropriately targeted pitch can be a great way to get free coverage for your organisation or client. For harried journalists constantly on the hunt for the next lead, pitches – if done right – can be an efficient way to secure a story.
Yet, while it would seem that the marriage between PRs and journalists should be a natural one, a quick glance at the @smugjourno Twitter account (dedicated to publicly cataloguing the worst PR fails) reveals that – whether their pitches are simply infuriating or downright funny – some PR pros are still missing the mark. ....

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