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Drools doubles down on premium pet foods segment

Drools doubles down on premium pet foods segment
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VC-backed pet-care brand Wiggles acquires peer to boost offerings

Wiggles.in, a direct-to-consumer pet-care brand, has acquired a pet grooming brand in an attempt to consolidate its foothold in the booming market.  The company, which was founded in 2018 and raised $5.5 million in a pre-Series A round led by Anthill Ventures in October 2021, has taken over EM & EM ..

Petcare gains focus as sales surge post covid

Last year, Emami and Mankind Pharma marked their foray into the category through investments in pet medicine-centric Fur Ball Story, and pet food-focussed Dogsee Chew, respectively. Nestle acquired pet food firm Purina Petcare India in mid-2022.

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