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Does Disneyland Need Annual Passes?
April 14, 2021, 4:02 PM ·
Disneyland is about to start selling tickets again. But one type of ticket you will not be able to buy starting tomorrow is an annual pass. The Disneyland Resort ended its annual pass program earlier this year, refunding passholders and promising a replacement program at some point in the future.
But does Disneyland actually need one?
Today is the anniversary of Kings Island s first use of season passes, in 1979. (That s the first example of their use in the theme park industry that I have found.) Disney started selling annual passes at the Walt Disney World Resort in 1982, with Disneyland introducing them two years later. Annual passes were designed to help fill the park during less-crowded days during the school year. By offering a year-round pass at a reasonable price, the parks could increase their revenue from all the additional food, drinks and merchandise that annual passholders would buy on t ....

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