revolution in human identification. the first step is to get dna tested. someone like paul needs to get tested at a consumer dna testing company and compare it against the millions of others in those data bases. so you say in the film people don t have necessarily a right to have a relationship with their biological family but they do have a birth right to the knowledge of their heritage. talk about that. why it is so important. alex hayley talked about that yearning, that need to know who we are and where we came from, our roots. i ve seen that with millions of people now with the advent of direct consumer dna testing and genetic geneology. i m not saying everybody cares about that but there are millions of people who yearn for answers about their self-identity questions, family mysteries, answers in violent crimes.
produce videos potential customers will provide useful. the hash tag how to is one of the top trending tags online. and integ rid social within the app. give users multiple chances to share information about your app with others on facebook, twitter and other sites. we have a lot more to come in our special south by southwest edition of your business. we ll be talking to anne wojcicki, the founder of the 23andme dna testing company and the company that disrupted the real estate industry. spencer rascoff, ceo of zillow talks about the importance of mobile in a south by southwest learning from the pros. if i can impart one lesson to a new business owner, it would be one thing i ve learned is my philosophy is real simple american express open forum is an on-line community, that helps our members connect and share ideas