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Home but not Alone: A Coronavirus Diary 44: Fabric of Our Communities


The Commerce Department released figures that retail sales have been in a three-month decline, even through December.
This was not a surprise to J Marcel s owner, Dixie Carroll, when I chatted with her about the temporary closure of their storefront.
“Last month was like a normal month, pre-pandemic,” she said.
She explained that in a typical holiday season, J Marcel would have eight employees working. This year, they only needed two.
Slow sales, coupled with the COVID spike, prompted Carroll and co-owner Bill Jette to temporarily move the store to online sales through JMarcel.com and curbside pickup.
Since January is typically a difficult month for retail, even when we re not experiencing a global pandemic, Carroll said they want to really focus on the consumer experience on their website. While they have most of their inventory online, they are working to determine what shoppers need to see in order to make a sale. ....

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