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Behind Tripadvisor's Bet on a Subscription Model for a Pandemic Recovery


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Tripadvisor, which just launched a new travel membership program, Tripadvisor Plus, is going all in when it comes to enhancing subscription travel services as its product strategy evolves in a post-pandemic world.
The new beta offering costs about $99 a year and allows for savings on 100,000+ hotels, 10 percent of anything booked in the Tripadvisor Experiences Store, and other perks like early check-in at hotels.
“With the introduction of Plus, we’re doing a ton of merchandising. The strategy is around how do we make it easy for you to find hotels that participate in Plus, how does Tripadvisor make the overall retail shopping experience as natural as possible,” said Lindsay Nelson, Tripadvisor’s chief experience and brand officer, during the Skift Online Travel and Distribution Summit on Wednesday. ....

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Indonesia's Traveloka Gears Up for Possible IPO With Renewed Focus on Local Offerings


More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more
Whether you’re planning a local holiday in Vietnam, looking to purchase Covid-19 PCR tests in Indonesia, or want flowers delivered to someone special in Thailand, Traveloka says it has an app for that.
Southeast Asia’s biggest online travel startup has made use of the pandemic by focusing inward to diversify its local offerings. For the company’s leaders, that meant having to dive deeper into lifestyle and financial services both areas where consumers in the region are hungry for solutions, and ones that they feel could drive interest in a potential U.S.-listed IPO for Traveloka. Company leader say that could happen shortly. ....

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