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Yahsat announces 'ambitious' D2D strategy - Developing Telecoms

UAE-based satellite operator Yahsat has announced the launch of what it calls an ambitious direct-to-device (D2D) strategy to elevate global connectivity by directly enabling smartphone users and IoT devices across the world to leverage the power of space tech, regardless of location. ....

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Qualcomm backs out of Iridium phone-to-satellite deal

Qualcomm backs out of Iridium phone-to-satellite deal
lightreading.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lightreading.com Daily Mail and Mail on Sunday newspapers.

Solomon Islands , Avi Greengart , Raymond James , Elon Musk , Mark Dankberg , Matt Desch , Charles Miller , Ligado Networks , Direct To Device , Lynk Global , Light Reading ,

VIZIO accelerates ad tech investments, expands management

Aiming to meet what it says is growing demand for monetisation experiences and further fuel its growth as a streaming-first, data-driven media company, VIZIO ha. ....

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VIZIO Ads launches glass-level frequency control


| 19 February 2021
The direct-to-device advertising business of TV giant VIZIO, has unveiled Universal Frequency Control, a new capability designed to enable brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform.
VIZIO Ads says that its new universal frequency control product leverages inscape smart TV data to enable near real-time ad inventory management for connected TV campaigns. It is designed to solve what VIZIO says is one of the biggest problems plaguing the over-the-top (OTT) and connected TV (CTV) marketplace.
Universal Frequency Control is said to measure persistently the number of times an ad is exposed at the glass-level for each TV in a household across linear, CTV, video-on-demand (VOD) and OTT. With in-flight optimisation, brands can limit the number of times a VIZIO Ads media buy reaches a device per day, week or month. And, with control of an established ....

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