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Detailed text transcripts for TV channel - MSNBC - 20180203:12:58:00

Of the company. is it helping us to achieve those goals. there are many things we could be doing with the brand. how can we serve that purpose? will and choiskand christian you for coming on. we really appreciate it. thank you. this week s your biz selfie is from pamela webster of mobile, alabama. they own righteous shoes and apparel along with clothing, they sell apparel for clergy and religious books and other gifts. now why don t you pick up your smartphone and take a selfie. no professional shots, please. and send it to us at [email protected]. use the #yourbizselfie. include your name, the name of the business. thank you so much for joining us today. we would love to hear from you. if you have any questions or ....

Direct To Consumer Furniture Company , Choiskand Christian , Biz Selfie , Pamela Webster , Don T , The Business ,

Detailed text transcripts for TV channel - MSNBC - 20180203:12:38:00

Well. facebook recently announced its news feed algorithm is getting a huge makeover, and that means big changes to business as usual. keenan beasley co-founder of black box, marketing technology, updates and what you need to know to stay on top of your brand s facebook game. thank you for coming and doing this for us. before we get into what you need to do, tell us what s changing? so essentially facebook has made a switch on prioritizing personal content. they really want to see things building connections between people. they are focusing on what you see from your family and friends. that s a big shift, because we ve been seeing our news feeds dominated by media and news outlets. so it s a huge shift in the marketplace. okay. so if i am a company, and i ve been getting a lot of my traffic from ads i m buying at facebook, on facebook, how is that going ....

Co Founder , News Feed Algorithm , Business As Usual , Keenan Beasley , Black Box , Direct To Consumer Furniture Company , News Outlets ,

Detailed text transcripts for TV channel - MSNBC - 20180203:12:40:00

does that get pushed down. that gets pushed down as well. hit on both sides. more expensive, less ad inventory and organic content will fall below friends and family. correct. correct. so, what should i do? i m a company who has relied so much on facebook to get the word out, where do i put my money now and where do i put my effort, right? the effort on the organic side and the money on the outside. in the ad side there s no change in facebook business manager. what you have to look at is the cost of ads. that s something you need to watch financially as you re running your business. as you have less inventory, then you need to really think about, okay, how do i improve my roi or maintain that roi i have before. the big thing making sure you re targeting and reaching the audience and giving something quite shareable. you still want to move beyond the paid piece. you want to use paid as stimulus ....

Direct To Consumer Furniture Company , Business Manager ,

Detailed text transcripts for TV channel - MSNBC - 20180203:12:53:00

Working with somebody part-time, you may want to bring the person on full time or look for someone else after that. at least you will have a much better idea the type of person you re looking for. start slow. it is a huge investment that will take a lot of resources. if you make the wrong investment or decision, it could be a big problem for you. now it is is time for brain trust. we get to look at some of the hard decisions you have to make in business and find out what people did to make those things happen. we have christiane lemieux. it is a major order, direct-to-consumer furniture company. it is is. you were the founder of dwell, dwell studio, which you sold to wayfair successfully. congratulation stpwhrs thank you. and the founder and ceo of tough mudder. it is incredible. now look at you. so i wanted to put you two together because you both built ....

Brain Trust , Christiane Lemieux , Direct To Consumer Furniture Company , Dwell Studio , Of Dwell , Chriso Neil , Congratulation Stpwhrs , Tough Mudder ,

Detailed text transcripts for TV channel - MSNBC - 20180203:12:37:00

Told them that it was a problem. the goal of this philosophy is to balance all of these elements and deliver praise and criticism through the prism of radical candor. to see kim s ideas in action we decided to visit evernote, a company built on helping you organize your life. ceo chris o neil has adapted radical candor framework and is helping his team learn how to put it into action with a workshop that helps them to give and receive radically candid feedback. i care about people, that s easy access but being direct part doesn t come naturally to people. you need to create conditions to make it okay. i understand the sense of urgency. i appreciate you letting me know, because i had no idea. set the expectation and bring it into the open to make sure people feel comfortable giving feedback. it s definitely a journey for me and a journey at evernote as ....

Kim Scott , Radical Candor , Direct To Consumer Furniture Company , Chriso Neil , Candor Framework , At Evernote ,