Identifying the "perfect customer" is crucial for any business intent on growth. Targeted marketing to a specific customer type not only cuts costs but also enhances the effectiveness of promotional campaigns, ensuring higher returns on investment.
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Did you know that trade shows can help grow your small business? The current digital wave has resulted in many businesses running their marketing campaigns on online platforms.
Dutch data and insights company UmbrellaBrand has acquired New York-based online qualitative research business CMNTY Corporation for an undisclosed fee.