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The virtual event delved into early investing, AI-driven strategies & gender-inclusive finance, offering roadmap for navigating the financial landscape in 2024. ....
These digital platforms are built on a nuanced understanding of the needs and challenges of female users, something mainstream platforms have missed. ....
Mumbai (Maharashtra) [India]/ Bengaluru (Karnataka) [India], October 27 (ANI/BusinessWire India): Fintech startup Basis has launched The Power Card - India's first payment card designed specifically for urban women. Launched in association with India's largest non-bank card issuer, Transcorp, and powered by RuPay, the card is available for users today! Basis is building India's financial services destination for women and has created The Power Card keeping in mind women's goals, hopes, fears, and dreams. With this card, one can expect a first-of-its-kind product, with customised features and curated brand-reward programs keeping the urban woman at the centre of it all. The Basis Power Card is a must have for today's women. The audience receives a card that is unique, edgy, and most importantly, relevant to their spending and saving habits. And it isn't pink! Indian women see a plethora of offers and deals that often aren't relevant to their consumption habit ....