April 14, 2021
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500 educated youngsters from rural and small towns recruited under ‘sons of the soil’ strategy; given training and made them rural sales managers
French carmaker Renault has entered into a partnership with CSC Grameen eStore, a subsidiary of CSC eGovernance Services India Ltd (CSC-SPV), with the aim to strengthen its rural presence and move closer to customers in remote areas.
As part of the partnership, Renault India’s leading product range will be listed on the CSC Grameen eStore and made available to potential customers in the hinterlands through village-level entrepreneurs (VLEs), according to a statement.
CSC Grameen eStore is an eCommerce initiative by CSC (under the Ministry of Electronics and Information Technology) to promote digital ordering and delivery in rural areas.
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