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With MTF, MultiChoice Nigeria Beams Nollywood to Global Investors


Chigoziem Dike
In 2014, Nigeria’s Gross Domestic Product (GDP) was rebased from $270bn to $520bn, making it the largest economy in Africa and the 26th largest in the world. This close to 90% increase was attributed to new sectors of the economy not previously captured, one of which was the creative industry. For the first time in Nigeria’s economic history, the value of this industry was captured and one of its subsets – Nollywood – was discovered to have contributed 1.42% to the GDP, an impressive $7.2bn in monetary value. Nollywood has grown to be globally recognized as the second largest film producer in the world, producing about 2500 films a year and generating $590million annually. ....

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