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heise meets ... Wo bleibt der Mensch im digitalen Marketing?

Erfolgreiches Marketing braucht eine Strategie, Expertenwissen und Vertrauen ins Team. Der CMO ist der Dirigent des Marketingorchesters. ....

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Trendstudie 2021: Was Arbeitgeber wirklich attraktiv macht

Eine aktuelle Studie der Universität St. Gallen hat die drei wichtigsten Treiber für die Arbeitgeberattraktivität identifiziert. [.] ....

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5 Schritte zur Modernisierung von Unternehmensnetzwerken

Software-definierte Netzwerke, künstliche Intelligenz, Cloud, neue Wi-Fi- und 5G-Optionen sowie Netzwerksicherheit können zusammen die Leistung herkömmlicher Netzwerke verbessern. [.] ....

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Employee Experience: So geht Mitarbeitererlebnis

Mit der Employee Experience ist es oft nicht weit her, während Marketing-Abteilungen längst am perfekten Kundenerlebnis feilen. [.] ....

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Pfizer treibt die Umstrukturierung digitaler Abläufe voran

Mit der COVID-19-Pandemie als Katalysator hat das Pharmaunternehmen die digitale Transformation beschleunigt, um seine Abläufe und Lieferkette effektiver zu verwalten. [.] ....

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