Aleph, an ecosystem of local digital experts and technology-driven solutions, launches its 'One Brand' initiative, uniting its unique range of brands under the Aleph name.
associated with russiandis information campaigns. reporter: jonathan morgan is the ceo of new moj, a company of national security and digital media experts who monitor the internet looking for things like suspicious hash tags to help online communities defend themselves from outside manipulation. his team saw that release the memo picked up so much momentum it began capturing the attention of major media organizations in part because of bots or automated accounts. i would go so far as to say release the memo hash tag was more important than the memo itself in creating this air of suspicion around the xhuler investigation and that s the goal of this type of attack is to create the idea something might be wrong to give people impression where there s smoke there s probably fire. reporter: now with the memo old news researchers say russian-backed accounts are on the prowl. searching for the next hash tag to manipulate and there are two main targets. first president trump and the whi
with new eyes and to see this image that depicts somebody who is suffering domestic violence has the power to really reach people that otherwise wouldn t take notice of this message. and we would certainly encourage people to take advice to seek help if they re suffering domestic violence. reporter: the salvation army was not the only organization trying to capitalize on the buzz. others jumped in with varying success. digital media experts say companies should involve themselves in thesiane ianonline conversation and need to be quick on the mark. the companies set up to respond in social media are going to be the more successful ones. it s about having people that understands the medium the internet. and really understands the tone and the voice and the language of it. and then it s about having a great idea. reporter: a powerful message. and a clever idea. old-fashioned ingredients that are still vital in the new media