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India transformed itself into a mobile-first consumer economy in 2020: Report


January 19, 2021
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India transformed itself into a mobile-first consumer economy amid the Covid-19 pandemic, according to InMobi’s Annual Mobile Marketing Handbook 2021.
According to an InMobi report titled ‘Marketing in the era of Mobile’, India accounted for around 14 per cent of the global app installs in 2020.
App downloads in India increased 28 per cent year-over-year, the growth rate being four-times higher than the global average of 7 per cent YoY.
India also ranked second in terms of average time spent on the mobile, with a 37 per cent spike in usage in H1 2020.
Globally, 321 million new internet users were added, with a 25 per cent spike in app downloads in H1 2020 as compared to H2 2019. ....

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