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Future March Madness: AI, Digital Identity & Meme Coins Transform Hoops

AWS, AI, And Taylor Swift Usher In Super Bowl 2024 And Sports' Future

This year, we are about to experience a very special Super Bowl, which stands to become a truly watershed moment for technology and inclusivity in sports. Not…

How AI is helping the NFL improve player safety

The NFL’s Digital Athlete platform, built with partner AWS, uses computer vision and machine learning for predictive analytics to identify plays and body positions most likely to lead to player injury.

How the NFL is working to prevent concussions and protect players

The league is exploring ways to make helmets safer and changing rules to better protect players from hard hits in practices and games.

From head to heart to diet, AI is learning to make a map of elite athletes' bodies

The NFL and Olympic athletes are turning to artificial intelligence for an extra boost in their training and recovery.