The government has introduced a digital advertising policy, facilitating websites with a minimum of 2.5 lakh unique users per month, OTT platforms, and podcasts to participate in publicity campaigns. Released by the Ministry of Information and Broadcasting, the policy empowers the Central Bureau of Communication (CBC) to conduct digital media campaigns. The policy incorporates competitive bidding for rate discovery, ensuring transparency for three years.
According to TRAI’s Indian Telecom Services Performance Indicators JanuaryMarch 2023, the internet penetration in India was more than 880 million, and the number of telecom subscribers was over 1,172 million.
India News: The Union information and broadcasting ministry on Friday launched a new digital advertisement policy that expands the ambit of the Central Bureau of