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What makes Ching's Secret owner Capital Foods a prime acquisition target for ITC and Nestlé?

The company behind Bigg Boss’s favourite chutney dominates Ching's Schezwan Chutney market with 90% share, eyes expansion into spice and noodles. ....

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capital foods: 'Capital foods to raise ad spends by up to 15% this fiscal year'

Capital Foods, the company behind brands like Ching s Secret and Smith & Jones, plans to increase its marketing spend by 15-20% this fiscal year. The company s marketing budget can reach as high as ₹100 crore in a busy year. A significant portion of the budget goes towards TV and digital advertising, with reality shows being a priority due to their impact on the brand. ....

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Capital Foods gets interim relief in trademark infringement battle over 'Schezwan Chutney'

The Ching's Secret company shares why 'Chutney' is important to its 'Desi Chinese' proposition. ....

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