Live Breaking News & Updates on Did Face Masks Save Canadian
Stay updated with breaking news from Did face masks save canadian. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
In early March of last year, Greta Constantine designers Kirk Pickersgill and Stephen Wong were returning to Toronto from Paris, where they had presented their Fall 2020 ready-to-wear collection to eager buyers. “We had a really great season,” Pickersgill recalls. Thirteen days later, the world ground to a halt. “Orders were cancelled left, right and center,” he says of the chaotic early days of the COVID-19 pandemic. Suddenly, shuttering their 15-year-old brand was a real possibility: “It was a sink or swim moment,” he adds. During a year where there was nowhere to go and nothing to dress up for, non-medical face masks were the one must-have accessory; with the Public Health Agency of Canada recommendation that masks be worn within two meters of any person outside of your household, you can’t get far without one. For many Canadian fashion designers, producing face masks became a way to generate some revenue amidst sluggish sales; but it also allowed them to conn ....