When the Airbnb social media team caught wind of an impromptu opportunity to work with a popular influencer, they jumped on it. Here’s how quick thinking and social listening generated millions of impressions for the brand.
Airbnb touts home rentals as key piece of US tourism comeback Share Updated: 11:08 AM PDT May 17, 2021 Share Updated: 11:08 AM PDT May 17, 2021
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Show Transcript TIME. TONI: AS MORE STATES REOPEN, THE TRAVEL INDUSTRY IS EXPECTED TO SEE A BOOST. TY: MORE PEOPLE ARE LOOKING FOR PLACES TO STAY WHILE ON VACATION. HOW AIRBNB IS HELPING SOME CITIES RECOVER LOST REVENUE FROM THE PANDEMIC. THANKS FOR HAVING ME ON. TY: LET’S TALK ABOUT HOW AIRBNB PLAYS INTO THIS TRAVEL TREND. ABSOLUTELY. WHAT WE SEE OVER THE LAST COUPLE OF MONTHS IS PEOPLE ARE EAGER TO GET OUT OF THE HOUSE. THEY ARE TRAVELING 200 OR 300 MILES AWAY. THEY ARE EXPLORING NEARBY COMMUNITIES AND RECONNECTING WITH FRIENDS AND FAMILY. DID YOU SEE A BOOST IN PEOPLE USING AIRBNB AND BECOMING HOSTS RING THE PANDEMIC? DURING THE PANDEMIC? PEOPLE WHO BECAME HOSTS AFTER THE PANDEMIC STARTED HAVE EARNED MORE THAN $1.2 BILLION GLOBALLY. THE AVERAGE HOUSE TURNING UP AT $8,000 OR