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Innis Maggiore Names Vandegrift President - Business Journal Daily | The Youngstown Publishing Company businessjournaldaily.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessjournaldaily.com Daily Mail and Mail on Sunday newspapers.
In this year s NFL AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe. Trailing by five, facing fourth down and nine yards to go in the fourth quarter, he punted and put the game in the hands of his defense. Kansas City Chiefs Coach Andy Reid, later facing fourth and one, left his offense on the field and went for it. Stefanski bet on his defense. Reid bet on his offense. Offense or defense? What wins championships? The answer is both. Lessons learned from the gridiron can spill over to advertising. As endless as the debate over what wins football games is the debate over what s most important in creating an effective Super Bowl ad. Creativity or strategy? An attention-getting commercial? Or presenting the strongest selling proposition? Which wins the day? ....
JACKSON TWP. More than 100 children will receive bicycles for Christmas thanks to the efforts of Lumen Nation. Lighting store co-owners Tom Rafferty and Davene LoVaglio decided four years ago to donate bicycles to Toys for Tots. They managed five the first year, 17 in 2018 and 31 last year. They hoped to collect 50 this year but ended up with 103. LoVaglio said the drive started earlier this year, which might be a factor in the increased donations. The store worked with the Stark & East Central Ohio Building Industry Association, as well as customers and others to help Toys for Tots. It was a huge collaboration between clients and friends, LoVaglio said. ....
Ohio ad agency Innis Maggiore hires Tony Bell as director of client services marketwatch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketwatch.com Daily Mail and Mail on Sunday newspapers.