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Details 07 July 2021
Supergoop!, the skincare brand founded in 2007 by Holly Thaggard, has appointed The PR People to handle PR duties in Singapore and Malaysia for a year. The agency will develop strategic communications and campaigns to reinforce Supergoop! s position as the sunscreen brand of choice in Asia through the brand’s retail partnership with Sephora. The appointment will include campaign strategy, events, and media and influencer relations. Touch PR was the incumbent.
Supergoop! is part of the Clean at Sephora category that was introduced by the latter this year. The category aims to curate the very best in clean beauty for brands that are going beyond just clean ingredients. Supergoop! has been in the market for more than 15 years and makes it its mission to make sun protection a pivotal part of consumers daily skincare routine.