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Improved market conditions to fuel adex growth for FMCG players in H2 FY23: Best Media Info

Best Media Info: After reporting a muted adex growth in the first half of the current fiscal year, major FMCG players in India have increased their ad spends in Q3 of FY23. Does this mean, that the worst is over and i| Advertising News ....

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In-depth: Brands allocating budgets judiciously after muted growth in H1 adex: Best Media Info

Best Media Info: Since the first half of the current fiscal year has come to an end and FMCG players have decreased their ad-spends to remain profitable, BestMediaInfo sat down with industry players to find out how th| In-depth News ....

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