IBC’s first in-person event since 2019 may have fewer days and attendees than at its high-water mark, but vendors are packing their schedules with meetings and say they're excited to be doing business in person again.
Attendance may have been almost halved by the pandemic, but tech vendors felt the more intimate environment allowed them to conduct business on a more productive level. On the show floor, the continued shift of broadcast workflows to the public cloud dominated many discussions, while others focused on NextGen TV’s pressing need to monetize.
Broadcasters and their technology vendors are carefully moving from traditional capital expenditure models to software-based operational expenditure models. A Discovery executive says it’s about time as the industry moves toward its own distribution costs being based on volume.