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CARMEL, Ind., April 27, 2021 /PRNewswire/ Escalated.io (https://escalated.io) has announced its Client and Device Blocklist service for blocking invalid traffic and preventing ad fraud. The service supports Desktop, Mobile, and CTV. It is an innovation over the typical blocklist creation method making it more accurate and efficient.
Escalated.io
Standard blocklists combine only top IVT (invalid traffic) threats seen over a set a duration of time or across an individual network s reach. The specific problem this creates is that unless a particular client has nearly exact overlap with these threats, the list will otherwise prove to be ineffective at blocking out significant amounts of invalid traffic and preventing ad fraud. For this reason, the mantra that blocklists don t work has long been perpetuated.