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Jaguar Celebrates 60th Birthday of the Iconic E-Type With Two Commemorative Models


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Perhaps more than some other European automakers, Jaguar assumes its clients are aware of the company’s colorful history. This is, after all, the company that, in the 1950s and ’60s, built the XK120, the
Mark II
(a performance sedan when the category barely existed), the majestic
Mark IX
luxury car and, of course, the iconic E-Type sports car. 
According to
Jeffrey Jablansky,
a senior specialist, “Jaguar certainly trades on its history, which informs the models we create. And the F-Type couldn’t exist without the E-Type.”
It’s for that reason that Jaguar is debuting the 2021 F-Type Heritage 60, whose name refers to the 60 years since March 1961, when the company showed the first E-Type at the Geneva Motor Show. The svelte sports car, born of Jaguar’s racing heritage, was a sensation there, and became an icon of the Swingin’ ’60s. Jablansky said that would-be owners of t ....

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