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It s New Zealand Music Month; the concept still seems a bit strange to me.
I get the idea of course. Lest New Zealand music be lost in the glut of overseas sounds let s set aside a particular month to just focus on the local. Something like Maori Language Week.
In reaction people often point out that every month (or week) should be those things. Fair enough too. But I guess if NZ Music Month means that record labels here are going to push their local signings a bit more then there s nothing wrong with it.
As to whether acts not on record labels (i.e. ninety eight per cent of New Zealand bands) releasing music in New Zealand Music Month is a good idea, I d probably say no. The increased advertising from record labels tends to eclipse smaller releases so, ironically, independent bands are probably be best avoiding NZMM.
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