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During the great depression. 1931, he started peddling chips out of the back of his truck. seriously? seriously. and that s how he made a living? it was. selling potato chips out of this ford model-a. at the same time, c.e. doolin had bought the recipe for another american classic fritos. and he started making them out of his mother s kitchen. so, he s making fritos. h.w. lay is making his chips. they re competing against one another. and who knew that they would combine? that s right. that s how frito-lay became frito-lay, those two joining forces together in 1961. with a little hyphen in the middle. that s right. workers on the line, inspecting the chips. just 10 cents a bag back then. and all these years later, the potatoes still from farmers across america. 120 farms in 25 states. black gold farms in live oak, florida, among them. my great-grandpa started growing potatoes in 1928. we re potato people. we enjoy potatoes. those potatoes loaded and trucked tw ....