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Dentsu releases its annual media trends report, titled: The Pace of Progress: dentsu 2024 Media Trends. Created by gathering insights from its specialists within Carat, dentsu X and iProspect globally, the new dentsu report highlights ten key catalysts of change within the media industry which are most likely to set the pace of progress for brands around the world., , , , With over 40 pages of in-depth commentary, dentsu 2024 Media Trends extrapolates how Generative AI will be best us. ....
This week, advertising industry campaign group Clean Creatives released research that uncovered 500 fossil fuel contracts from 294 different advertising and PR agencies from 2022 and 2023. The report named major agencies such as Dentsu, Edelman, Ogilvy, Havas, Omnicom, Interpublic Group (IPG) and ....
Dentsu has appointed Clay Schouest as chief strategy officer of client and solutions in the APAC region in what is a newly created role. Clay will lead the strategy and vision for dentsu’s client portfolio, building integrated, end-to-end solutions that deliver client revenue growth, profitability ....