BW Businessworld
Print s Playbook For 2021
Covid-19 clobbered the print media, but it also lit up the path ahead, as print emerged as a fount of credible information
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A slowdown had been evident in the print media space in India over the past three years. The pandemic and the subsequent lockdown that followed proved that proverbial last straw on the camel s back and the subdued rate of growth of the previous years culminated in revenue shrinking by eight per cent in the print industry in FY20.
The industry witnessed a steep decline in revenue from both circulation and advertisements. According to the KPMG 2020 Media & Entertainment Report, while revenue from advertising staggered at Rs 198 billion, revenue from circulation was reported at Rs 107 billion, adding to a total of Rs 306 billion in FY2020, compared to Rs 333 billion in FY2019.
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