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How You Can Fix Broken B2B Marketing Emails

B2B marketing emails are not always known for excitement and engagement. But they can be. ....

Joe Waters , Ann Handley , Total Annarchy , Make Your Email Newsletter , Send Again , Selfish Giving , Questions About Email , Transactional Links , Get Clicks , Customer Experience , Email Marketing , B2b Marketing , Dennis Shiao , Digital Marketing ,

Winning at Content Marketing on Different Budgets

How can you win in content marketing with no budget, some budget and a healthy budget? It requires different tactics for each. ....

Build Organic , Website Performance Optimization , Successful Content , Recruit Authors With , Social Media Examiner , Person Experience , Content Marketing World , Engineering Leadership , Stay Scrappy , Funds Are , Dennis Shiao , Digital Marketing , Lead Generation , Website Optimization ,

B2B Marketers: Drop the Drip and Double Down on Email Newsletters

Marketers think of their email lists in a transactional manner: a sea of names to guide down the sales funnel. Here's how (and why) we should fix this mindset. ....

Walter Randlehoff , Steal These Personal Newsletter Lessons , Content Marketing , Dennis Shiao , Email Campaign , Digital Marketing ,

What It Was Like to Attend Content Marketing World 2021 (With Takeaways)

Content Marketing World's theme this year was “Connections,” and after 18 months of physical separation, reconnecting was amazing. ....

United States , San Francisco , Ashley Guttuso , Ann Handley , Melanie Deziel , Meisha Bochicchio , Shane Shaps , Wistia Bochicchio , Corteva Agriscience , How Do We Network , Marketing World Community Champion , Cleveland Hopkins International Airport , Huntington Convention Center , Content Marketing World , Marketing World , Together Again , Attendees Thought , In Person Experience , Amy Fair , Content Marketing , Joe Pulizzi Shares His , Using Content , Most Important Claims , Dennis Shiao , Digital Marketing ,

The Wild Card Factor in Marketing Results

Marketers are infamous for equating correlation and causation. But there's a wildcard factor that marketers don't like to acknowledge: serendipity. ....

Robby Mccullough , Navigate Blind Spots , That Determine Email , Social Media Marketing , Email Marketing , Lab Testing , Dennis Shiao , Digital Marketing , கொள்ளை ம்க்கல , சமூக மீடியா சந்தைப்படுத்தல் , மின்னஞ்சல் சந்தைப்படுத்தல் , அப சோதனை , டிஜிட்டல் சந்தைப்படுத்தல் ,