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Detailed text transcripts for TV channel - MSNBC - 20150809:11:35:00

Customer base, we d have to take it on the road to get more feedback. thank you very much for your help. have a great day, ladies. reporter: denise traveled to austin, texas, to hand out surveys and conduct a focus group at the taking control of your diabetes conference, where janet, her husband, fred, and daughter, karen, had a booth with a pretty steady crowd. well i was surprised in austin, there were a lot of people who reacted positively to the bag and more people liked the name. i didn t expect it either. and the catch phrase yada yada yada was made legendary in one of the best known tv shows of all time. the popular culture tame from seinfeld where wasn t it elaine that i think first said. i met this lawyer, we went out to dinner, i had the lobster bisque, we went back to my place, yada yada yada, i never heard from him again. and it just popped in my head. i said let s call them yadabags. with our hunch about changing the name of the business wrong, we wondere ....

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Detailed text transcripts for TV channel - MSNBC - 20150809:11:48:00

Is feeling like i have some support in developing it, and somebody to think with as opposed to trying to figure out all of this stuff out myself, which i can t do because i don t know a lot of it. but by the way, you ve done an amazing job. no manufacturing experience, no design experience, and right. you created a bag. uh-huh, i did, right, i got there. you didn t yet create a business. well i sort of got there but i didn t get there. you ve got a bag, not a business yet. i ve got a bag. denise blasovic, the ceo of the 3s agency you saw in that piece is here with us now. hi there. thank you for all of your help with that piece. is a pleasure, she is such a good cause. you spent so much time with her, what do you think? will the company survive? is it worth her spending more money? any new business is a big risk and i think her industry, others have tried and failed, so her very best chance is to listen exactly to all of the experts that you guys compiled ....

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Detailed text transcripts for TV channel - MSNBC - 20150809:11:34:00

i couldn t retire, truthfully, and sit around and just play bridge or sit by a pool. i get antsy. i like to be busier. reporter: when we met janet she d already invested $60,000 of her own savings, but she was a little lost. she believed wholeheartedly that there was a market for her business, but didn t quite know what to do next. so we enlisted a team to try and help her out. coulda dabags really be a successful company? or should she end it here and not throw good money after bad. our first call was to marketing expert denise blasovic from the s3 agency. denise and i had a heart-to-heart. we d both been a little skeptical that the company could work. i want your honest opinion. when you saw the yadabag the first time you thought not a bag for me. so did i. reporter: but we were just a focus group of two, and not the target market. so we decided that if we really wanted to know if this bag had a ....

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Detailed text transcripts for TV channel - MSNBC - 20150809:11:54:00

Learned and to share with more people but a lot people find it an issue for clergy people to be marketing. so i d like to hear your wisdom about that. denise, you have a marketing company. interesting question. it is a very interesting question. of course you kind of get stopped up on the word clergy. really, you can replace that with doctor or any kind of professional and think about does that take away from the efficacy of what you do in people s opinions. the question, do you want core or do you want more? that s all the people you can reach without marketing. you ve got to decide what you want to do. if you look at dr. oz. look at joe osteen, who s learny, it s worked for them. but if that person doesn t really know what they re talking about, they re just a marketer, so it s a very careful balance. i think we talk all the time on the show about authenticity and it s a buzzword in the business world. i think it gets to that, right, ben? if you re authentic and it s not just che ....

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Detailed text transcripts for TV channel - MSNBC - 20150809:11:45:00

The classic purse. it s got a classic style. i like that. uh-huh. good. it also makes it feel like the company is big. yes. the idea from denise? have janet design a cheaper insert bag called the insider. this is when we can reach men, we can reach children, we can reach people who have type ii diabetes and still appeal to the women who have type diabetes who are our core market who might not have the money for this bag or might not want that style. denise also had some ideas to revamp janet s website. we want to have a happy feeling, nice colors that appeal quee cally to men and women and kids and this here would be a slider. so whatever is featured up here can be featured down here for direct click through. with a plan for marketing and manufacturing in the works, i wanted to turn back to the original question at hand. should janet spend more money to see if she can get this company going or should she call it quits? what did she need to see that would convince her th ....

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