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BEST PRACTICES: Utah Ford nearly doubles used-car sales using new software that tracks reconditioning


Service Director Denim Simkins checks on a used vehicle being reconditioned by Steve Withers.
In less than 18 months, Performance Ford-Lincoln Bountiful in Utah, near Salt Lake City, saw its used-vehicle sales grow to about 200 in most months from an average of 100. The road to that accomplishment cuts straight through the service department.
Used-car managers will tell you they never get their cars through service quick enough, says Denim Simkins, service director at Performance Ford-Lincoln Bountiful and Performance Ford Truck Country. We knew that we needed to have 300 used cars in inventory if we wanted to sell 200 per month.
The old system of tracking secondhand vehicles manually on a spreadsheet had loopholes big enough for an F-450 to drive through. In August 2019, Performance started using a software package called Rapid Recon that tracks the flow of used vehicles through the store s departments. ....

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