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Parks Associates: 60% of US Broadband Households Willing to Pay for a Power Backup Service


Paul Williams, GM Product Management & Growth, GE Lighting, a Savant Company
Additional Parks Associates data:
43% of US broadband households report a preference for energy providers that offer renewable energy resources like solar and wind versus providers that offer only traditional sources such as oil and gas.
11% of US broadband households own at least one smart light bulb, up from 8% in 2018, and 9% own a smart plug/adapter module, up from 6% in 2018.
34% of US broadband households own a smart home device, and 23% own three or more smart home devices.
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