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Report: Marketers lack confidence in media and advertising measurement, optimisation and targeting

New CMO Council report shows many marketers lacking confidence in their ability to harness the data and agility needed to drive media and advertising campaign effectiveness ....

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2 out of 3 marketers lack confidence in media marketing and advertising strategy

Events and marketing agency Worx Group s new website and social media branding was implemented to accurately position the events industry in the minds of clients for what it is, where it is and where it is going. ....

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