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Tapping new tech helps marketers matchmake rare disease drugs for elusive patients

The gold mine of data that's become available in recent years can help rare disease drug makers with the challenges of marketing to such small groups of patients, but they need to think differently about how they use it. ....

Chris Paquette , Memorial Sloan Kettering Cancer Center , Memorial Sloan Kettering Cancer , Fierce Pharma Marketing , Digital Marketing , Artificial Intelligence , Rare Disease Therapeutics , Rare Diseases ,

DeepIntent® Launches DeepIntent Outcomes™


DeepIntent® Launches DeepIntent Outcomes™
Industry s First Demand-Side Platform Integrated with Real-World Clinical Data to Increase Script Lift, Improving Business Outcomes for Healthcare Marketers
Beta leading pharmaceutical brand experienced an average script lift rise of 10-35% by connecting patient and healthcare provider campaigns
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NEW YORK, April 6, 2021 /PRNewswire/  DeepIntent, the leading healthcare marketing technology company built purposefully to influence patient health and business outcomes, today announced DeepIntent Outcomes, which dramatically improves script lift attributed to digital advertising through the use of real-world clinical data. Built into its Healthcare Demand-Side Platform (DSP), DeepIntent Outcomes enables marketers to measure and automatically optimize live campaigns based on script performance from pharmacy claims data that is refreshed daily. ....

Kate Gattuso , Chris Paquette , Sloan Kettering , Jennifer Werther , Komodo Health , Publicis Health Media , Deepintent Outcomes , Healthcare Demand Side Platform , Chief Strategy Officer , Intent Outcomes , Vice President Business Intelligence , Publicis Health , Best Buy Side Programmatic Platform , Chief Executive Officer , Memorial Sloan Kettering , Healthcare Marketing Platform , கேட் காட்துஸோ , கிறிஸ் ப்யாகயெட் , ஸ்லோன் கெட்டரிங் , கொமோடோ ஆரோக்கியம் , புபிலிசிச் ஆரோக்கியம் மீடியா , சுகாதாரம் தேவை பக்க நடைமேடை , தலைமை மூலோபாயம் அதிகாரி , நோக்கம் ஔட்கம்ஸ் , துணை ப்ரெஸிடெஂட் வணிக உளவுத்துறை , புபிலிசிச் ஆரோக்கியம் ,