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Reed, Jacqueline "Jackie" Ann Revis (Dayton) - Chattanoogan.com

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袋泡茶风云再起:茶里、喜茶们,如何革立顿的命?- DoNews专栏


这意味着前期一定要砸钱投入宣传推广,换取品牌认知度,才能在后续获得盈利的机会。这并不是袋泡茶领域面临的问题,是所有新消费品牌的通病。 
幸运的是,这一领域正在迎来更多投资人的关注,其中茶里共进行了七轮融资,最近一次是6月28日,其获数亿元融资,投资方为GGV纪源资本、碧桂园创投、新浪微博基金以及易凯资本。 
但是营销可以打响知名度,却无法在短时间内帮助新兴公司提高品牌形象。许多茶包品牌仍以“廉价杂牌”的形式出现在各个平台的直播间。 
“袋泡茶的制作工艺较为简单,茶叶品质参差不齐,很容易出现没有标准化生产,又无品牌的廉价产品充斥市场。这为整个产业升级制造了困难。”彭程认为。 
品牌形象难以建立背后,新兴品牌一直面临着产品等方面的困境。 
在供应链上与茶饮巨头拉不 ....

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