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Terragon, Facebook introduce new solution to post-cookie advertising Published 27 April 2021 As the online advertising industry counts down to the total extinction of third-party cookies, online advertisers and digital marketers have been urged to start testing new solutions. This was a consensus call at a webinar organised by Terragon Limited in conjunction with Facebook attended by industry leaders and practitioners from fast-moving consumer goods, telcos, banks and e-commerce brands across Africa. Speaking during the webinar, a marketing strategy and tech consultant at PwC, Chris Humphery, said that brands must invest in data and technology to prepare adequately for the post-cookie world. ....
By Raheem Akingbolu As the online advertising industry counts down to the total extinction of third-party cookies, online advertisers and digital marketers have been urged to test new solutions now rather than later. This was the advice of experts that spoke at a recent webinar organised by Terragon Limited in conjunction with Facebook. The Webinar which was titled: ‘Online Advertising in a Post-Cookie World: Delivering Personalised Ads using the Terragon CDP and Facebook Conversions API,’ had almost 300 sign-ups from industry leaders and practitioners from leading FMCG, Telcos, Banks and E-Commerce brands across Africa. Speaking at the event, a Marketing Strategy and Tech Consultant at PwC, Chris Humphery, noted that brands must invest in data and technology to prepare adequately for the post-cookie world. ....
Post-Cookie Advertising: Terragon, Facebook introduce new solution to bail-out brands On By Juliet Umeh As the online advertising industry counts down to the total extinction of third-party cookies, online advertisers and digital marketers have been urged to test new solutions now rather than later. This was a consensus call at a recent webinar organized by Terragon Limited in conjunction with Facebook. The Webinar titled: Online Advertising in a Post-Cookie World: Delivering Personalised Ads using the Terragon CDP and Facebook Conversions API, had almost 300 sign-ups from industry leaders and practitioners from leading FMCG, Telcos, Banks and E-Commerce brands across Africa. Speaking during the Webinar, Chris Humphery, a Marketing Strategy and Tech Consultant at PwC, noted that brands must invest in data and technology to prepare adequately for the post-cookie world. ....
Partner Share this article Africa’s leading Data and Analytics company, Terragon recently hosted a webinar with Social Media Giants, Facebook to introduce the Facebook Conversions API, a marketing tool that will help brands prepare for the extinction of third-party cookies. The Webinar which was titled: Online Advertising in a Post-Cookie World: Delivering Personalised Ads using the Terragon CDP and Facebook Conversions API, had almost 300 sign-ups from industry leaders and practitioners from leading FMCG, Telcos, Banks and E-Commerce brands across Africa. Key speakers at the webinar were knowledge experts, Chris Humphrey, a Marketing Strategy and Tech Consultant at PricewaterhouseCoopers (PwC), Emily Wilson, a Marketing Product Partnerships Manager at Facebook and Dayo Adefila, Head, Digital Marketing Africa, PZ Cussons. ....
Gunmen Kidnap Mother Of Osun AAC Spokesperson, Demand N10m Ransom saharareporters.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from saharareporters.com Daily Mail and Mail on Sunday newspapers.