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New brand Nuud aims to shake up the chewing gum sector
Mother Design has created the look for Nuud, which despite its cheery styling and illustrations, comes with a serious message 14/04/2021 9:09 am
We don’t tend to think of chewing gum as coming under the bracket of single-use plastic, but according to startup brand Nuud, millions of tons of polymer are contained in conventional, synthetic chewing gums. In response to this, Nuud’s mission is to make chewing traditional gum as unacceptable as using plastic straws, and to offer a natural, sustainable alternative.
“Most people don’t know that regular chewing gum is made of single-use plastic and isn’t compostable,” says Keir Carnie, founder of Nuud. “UK councils spend around £60 million a year cleaning up gum from our streets. We want to tackle this and effect a wholescale change in behaviour when it comes to chewing gum. Made from the sustainably harvested tree sap chicle, Nuud gum decomposes as quickly as a ban
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April 13, 2021 4:24 pm
Mother Design has created the protest sign-inspired identity for sustainable and plastic-free chewing gum Nuud.
The work has been done in collaboration with Mother’s entrepreneurial incubator Broody and includes packaging for the gum as well as a gender-neutral mascot called Charlie.
Nuud hopes to shift behaviour in the world of chewing gum, according to its founder Keir Carnie. “Most people don’t know that regular chewing gum is made of single-use plastic and isn’t compostable,” Carnie says. UK councils spend around £60 million cleaning up gum from the streets, he adds.
Nuud is made from harvested tree sap and decomposes as quickly as banana skin, according to Carnie. “We want to bring this biodegradable choice to a mass audience.”
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February 04, 2021
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While global brands continue to dominate a large part of the Asian beauty pie, independent labels have been making waves of their own of late. One just needs to take a look at the headlines of the day to see how smaller/cult players are making money moves with their multi-million dollar deals.
In the past year alone, we’ve seen big deals being inked. Coty was reported to acquire a US$600 million (S$801 million) stake in Kylie Cosmetics while Shiseido made news for its US$845 million takeover of Drunk Elephant – the beauty label founded by Texan stay-at-home mum Tiffany Masterson in 2012.
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