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Share this article Share this article FRESNO, Calif., Jan. 14, 2021 /PRNewswire/ Sun-Maid s imagination has already transformed the humble raisin into a range of whole fruit-based snacks that are delicious and better-for-you. And while the quest to invent new whole fruit snacks continues, the iconic raisin brand is now bringing imagination to life through a company-wide commitment. Photo Credit: Sun-Maid As part of the new Imagine That campaign, Sun-Maid will appoint its first Board of Imagination, pulling together some of its newly-titled research and development department, insights team and executives with the most imaginative minds – kids. As its first order of business, Sun-Maid s Board of Imagination will grant its employees a paid company holiday: Imagination Day. Sun-Maid s Imagination Day will take place on April 30, which is also National Raisin Day, when Sun-Maid will encourage staff to take part in an activity that will enrich their thinkin ....