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Published January 18, 2021 To sign up for our daily newsletter filled with the latest news, goss and other stuff you should care about, head HERE. For a running feed of all our stories, follow us on Twitter HERE. Or, bookmark the PEDESTRIAN.TV homepage to visit whenever you need a news fix. Ahh, remember Snapchat? Well, the app that first gave us stories is now trying to desperately crawl its way back into your life, and they’re willing to pay you for it. As it turns out, Snapchat still exists, and it’s not just for sending nudes when you go home for the holidays. It has evolved and now have its own TikTok-esque service – Spotlight – that they’ll actually pay you to use, if you’re good enough. ....
Snapchat Wants You to Post. Itâs Willing to Pay Millions. Top performers are raking in cash as the company seeks to compete against TikTok and similar platforms. Cam Casey, 19, and Joey Rogoff, 21, have made millions from Snapchat’s Spotlight since it debuted last fall.Credit.Alex Welsh for The New York Times Published Jan. 15, 2021Updated Jan. 19, 2021 In late November, Cam Casey, a TikTok star with over seven million followers, was relaxing at home when he decided to upload a video of a science experiment that resulted in a Coca-Cola bottle exploding to Snapchat. Mr. Casey, 19, had read that the company had introduced a new TikTok-like feature called Spotlight within the app where users could share short-form videos. He wondered if some old videos from his camera roll could get traction. ....
Many of these new Snapchat tycoons are famous TikTok stars and Gen Z influencers, but average users are also striking internet gold after their videos go viral. ....
When Snapchat’s new short video platform, Spotlight, launched Nov. 23, it made an intriguing promise: Each day, it would divvy up at least $1 million amongst the makers of its most popular content. Since then, it’s paid out more than $50 million total to over 1,000 creators–and it plans to continue the million-a-day initiative for the foreseeable future, it tells Tubefilter. Snapchat says it intends to release metrics about the payouts soon, but for now, it doesn’t disclose much about them. We don’t know how it determines which creators make “top” videos, or what formula is used to parcel out the daily million (are creators paid per view? Per watch time?). We also don’t know how many creators are paid each day, or what the average payout is. ....