“I’ve seen it go for twice of what the auction price went for,” said Liquor Max co-owner Hal Rogers. “Most of the price is driven by scarcity. It’s supply and demand. It’s an old, reputable distiller, and we get it in maybe once a year. On the shelf it would go for $600 or $700.”
Maybe part of that high-dollar figure is the price of bragging rights, Rogers said. “A lot of people collect these things. And if they give it as a gift, it might create a bigger bond, and they’d get a bigger thank you.”
The Tourvilles planned to drink it, however. “It’s aged well, with a better aroma and a deeper taste. It’s a sipping bourbon,” said Randy Tourville, adding that they’d try not to think about the price of each sip.