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Social Media Is Making Us Behave Like Rats, According to Study On 3/8/21 at 10:43 AM EST If you find yourself posting more and more content on Instagram because of the likes you receive, that s because your brain is apparently being conditioned to behave like that of a rat seeking food. At least, those are the findings of a new study conducted by an international team of scientists. Is social media making us behave like rats? Getty Using a computational model, the scientists found a direct correlation between the frequency with which a person posts and how many likes their posts receive. In a paper recently published in the science journal ....