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Klarna CEO faces backlash for saying AI let marketing team half the size it was last year do more work, saving millions

Klarna's CEO seemingly touched a nerve on social media by saying AI meant "spending less on photographers, image banks, and marketing agencies."

Klarna CEO Criticized for Post on AI Cutting Marketing Costs

Klarna CEO Criticized for Post on AI Cutting Marketing Costs
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Klarna Uses Gen AI to Save Millions on Marketing

Buy now, pay later servicer Klarna shared that it has shaved 12 percent off Q1 2024 its marketing spend, in part due to generative AI use.

Klarna Adds Technology to Help Advertisers Grow Sales

PubMatic and Klarna formed a partnership to enhance native advertising and reach more shoppers.

Klarna and PubMatic Partner to Boost Advertiser Access to High-Intent Shopper Community

Klarna and PubMatic Partner to Boost Advertiser Access to High-Intent Shopper Community
tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.

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