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Klarna CEO faces backlash for saying AI let marketing team 'half the size it was last year' do more work, saving millions

Klarna's CEO seemingly touched a nerve on social media by saying AI meant "spending less on photographers, image banks, and marketing agencies."

Sebastian-siemiatkowski
David-sandstrom
Wall-street-journal

Klarna CEO Criticized for Post on AI Cutting Marketing Costs

Klarna CEO Criticized for Post on AI Cutting Marketing Costs
businessinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessinsider.com Daily Mail and Mail on Sunday newspapers.

Sebastian-siemiatkowski
David-sandstrom
Wall-street-journal

Klarna Uses Gen AI to Save Millions on Marketing

Buy now, pay later servicer Klarna shared that it has shaved 12 percent off Q1 2024 its marketing spend, in part due to generative AI use.

Sweden
Swedish
David-sandstrom
Adobe-firefly

Klarna Adds Technology to Help Advertisers Grow Sales

PubMatic and Klarna formed a partnership to enhance native advertising and reach more shoppers.

Hashim-mian
David-sandstrom

Klarna and PubMatic Partner to Boost Advertiser Access to High-Intent Shopper Community

Klarna and PubMatic Partner to Boost Advertiser Access to High-Intent Shopper Community
tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.

Hashim-mian
David-sandstrom
Nasdaq
Broadsheet-communications-for-pubmatic
Intent-shopper-community
Pubmatic-partner
Boost-advertiser-access
High-intent-shopper
Chief-marketing-officer
Vice-president
Commerce-media