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THE STANDARD By
Dominic Omondi |
February 14th 2021 at 12:27:31 GMT +0300
A steers and Debonairs Pizza outlet on Wabera Street, Nairobi (PHOTO: Jenipher Wachie)
A name can be worth a fortune. And fortunes are worth fighting for, in some extreme cases even worth dying for.
Often times, it is not easy to let go of a globally-recognised brand that is a source of riches for franchise holders.
That people can easily kill for a brand is a lesson well known to Polycarp Igathe, currently the group chief commercial officer at Equity Bank.
In his previous posting as managing director of Vivo Energy, the company that distributes and markets Shell-branded fuels and lubricants in Kenya, Mr Igathe had a brush with death.