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By Liz Fentress | member, Citizens’ Climate Lobby Chequamegon Chapter I remember Smokey Bear’s visits to Ashland’s Wilmarth School in the 1960s. We’d gather in the new gym and Smokey would lumber in and tell his story. When I recently saw a Smokey sign in the Chequamegon National Forest, it brought a smile to my face — like seeing an old friend. I think Smokey has survived all these years because his message is timeless and asks something specific: Only YOU Can Prevent Forest Fires. He’s like a superhero for the woods. I think we need a 21st century companion for Smokey — a superhero for climate change. Like Smokey, our superhero should be easily recognizable and deliver a timeless message — maybe some kind of cool, animated figure who could go viral on Instagram or TikTok. Climate change is a global issue, and our superhero could show up on screens from Wisconsin to India to the North Pole.

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