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Dave Trott's blog: Marketing isn't advertising

Dave Trott explains why the advertising industry needs to look outside of the industry and see their audiences interest ....

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Dave Trott's blog: Catnip for marketers

Dave Trott explains why he believes ChatGPT is the latest example of marketing behaving like Gadarene swine ....

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Dave Trott's blog: Context=perception=reality

Dave Trott explains how changing context changes perception, which changes reality.
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Dave Trott's blog: Copernican shift | Opinion

The author states that the advertising industry needs a paradigm shift to see that it's not at the centre of the universe, but people are
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