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Easton Durhamâs Twitter bio is laid out like Army barracks. Itâs perhaps the only thing traditional about his approach to an old art: recruiting. Durhamâs 132-character bio is a neatly thought-out summary of himself, a snapshot and an eye-catcher all in one. It reads: Highland High Idaho ⢠C/O 2021 ⢠3 sport athlete ⢠4.5 40 yard ⢠3.9 GPA ⢠24/7 (two-star) ⢠1st team all conference QB and DB ⢠|i fear GOD.| âBasically, itâs like your application to get a job,â Durham, a senior quarterback at Highland, said. × Story continues below video Deciding on those listings in that order is a science, and Durham thinks itâs nearly perfect. It certainly fits the criteria. Those who deal with recruiting every day have begun to understand the wave of social media and its impact on recruiting. It can be free marketing if done right. ....