Contextual advertising is making a comeback which, from a publisher perspective, means that the industry has come full circle. But what do publishers need from their partners to improve the digital advertising dynamic for everyone? We spoke to leaders at Future, Raconteur, News UK, Jungle Creations and LGBTQ+ news website PinkNews to find out.
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Total UK marketing budgets have increased at the strongest rate since Q2 2017 according to new research, with growth seen in two of the categories that encompass print advertising.