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5 Critical Branding Assets To Establish a Strong Brand Identity 5 Critical Branding Assets To Establish a Strong Brand Identity Branding assets – tangible or intangible, have a considerable impact on your brand s performance in the marketplace. These assets decide how people perceive your brand and shape your  brand s identity over time. Only the elements that are a true representation of your vision and values can become your core branding assets. You need to audit your possessed branding elements (including the old ones) to create a curated list of potential branding assets. Next, refer to your brand guidelines and double-check for any discrepancies. Once done, brainstorm along with your teammates to find out the most critical 

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